IELTS Speaking · Vocabulary
advertising
noun/ˈædvətaɪzɪŋ/Band 6
Last updated 21 July 2026
In short
“advertising” is a Band 6 noun that means the activity of promoting products or services to the public. Below you'll find its pronunciation, natural example sentences, synonyms and antonyms, and the collocations that help you use it accurately in the IELTS Speaking test.
Meaning
The activity of promoting products or services to the public.
Example sentences
Natural, spoken examples at the level an examiner rewards.
- “Online advertising has overtaken print.”
- “Children are heavily influenced by advertising.”
Synonyms & antonyms
Synonyms
promotionmarketingpublicity
Collocations & common phrases
Word partners that make your usage sound natural — the difference between knowing a word and using it well.
Collocations
online advertisingtargeted advertisingadvertising campaign
Common phrases
an advertising campaign
Related words
Explore more vocabulary
Frequently asked questions
What does “advertising” mean?
The activity of promoting products or services to the public.
How do you use “advertising” in a sentence?
For example: “Online advertising has overtaken print.”
What are some synonyms for “advertising”?
Synonyms include promotion, marketing, publicity.
Is “advertising” good vocabulary for IELTS Speaking?
Yes. It is Band 6 vocabulary, and collocations such as online advertising, targeted advertising, advertising campaign help you use it naturally. Reaching for precise, less common words like this is exactly what lifts your Lexical Resource score.
Next step
Use “advertising” in a real mock exam
Practise your vocabulary out loud with SpeakMetry's AI examiner and get an instant band score with feedback on your Lexical Resource.
Start a free mock exam