advertising
nounBand 6
UKˈædvətaɪzɪŋ
USˈædvərˌtaɪzɪŋ
The activity of promoting products or services to the public.
Online advertising has overtaken print.
Children are heavily influenced by advertising.
Remember it
Advertising comes from Latin roots meaning “turn toward,” as adverts turn people’s attention toward products.
Watch out
an advertisingan advertisement
Use 'advertisement' for one advert; 'advertising' is usually uncountable.
Goes with
Similar and opposite
- Similar
- promotionmarketingpublicity
Word family
Check yourself
1 of 4
Which picture shows advertising?