grassroots
adjectiveBand 8
UKˌɡrɑːsˈruːts
USˈɡræsˈruːts
Involving ordinary people at a local level rather than leaders or organisations.

The movement began as a grassroots campaign.
Change often starts at the grassroots level.
Watch out
grass root movementgrassroots movement
The adjective is normally written as one word.
Goes with
Similar and opposite
- Similar
- community-basedlocal
- Opposite
- top-down
Check yourself
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Which picture shows grassroots?