disruptive
adjectiveBand 8
UKdɪsˈrʌptɪv
USdɪsˈrʌptɪv
Causing radical change to an existing industry or market.
Streaming was a disruptive technology for the music industry.
Start-ups often thrive on disruptive ideas.
Remember it
From Latin disrumpere, “to break apart,” disruptive change breaks up established systems.
Goes with
Similar and opposite
- Similar
- groundbreakingrevolutionarytransformative
- Opposite
- conventionalincremental
Word family
Check yourself
1 of 4
Which picture shows disruptive?