diversify
verbBand 8
UKdaɪˈvɜːsɪfaɪ
USdaɪˈvɜːrsəˌfaɪ
To expand into a wider range of products, markets, or activities.
The firm diversified into new markets.
Investors are advised to diversify their portfolios.
Remember it
From Latin diversus, “different,” diversify means make something more varied or different.
Watch out
diversify in new marketsdiversify into new markets
Use into for expansion into an area.
Goes with
Similar and opposite
- Similar
- expandbranch outbroaden
- Opposite
- specialisenarrow
Word family
Check yourself
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